Household energy conservation is an important contributor to achieve the carbon emission reduction target. However, the actual energy-saving effect of Chinese households is under expectation. One reason for this is because household energy consumption is locked in at a certain level, which has become an obstacle to household carbon emission reduction. In order to reduce this obstacle, this study explored the cause of household carbon lock-in based on grounded theory, targeting newly furnished households. A theoretical model was developed to reveal the formation mechanism of carbon lock-in effect in the purchasing process of household energy-using appliances. NVivo 12 software was used to analyze the decoration diaries of 616 sample households, and the results showed that (1) the direct antecedent of the household carbon lock-in effect was the lock-in of purchasing behavior, and the household carbon lock-in effect was mainly exhibited in the consumption path dependence (of energy-using appliances) and the solidification of energy structure; (2) the willingness to purchase household appliances was the direct antecedent of purchasing behavioral lock-in, and the cost had a moderating effect on the transformation from purchase willingness to behavioral lock-in; and (3) in the process of purchasing household appliances, reference groups, value perception, and ecological awareness can promote purchasing behavioral lock-in by affecting willingness of purchase. Suggestions to promote unlocking of household carbon were also proposed.
Keywords: carbon lock-in; grounded theory; household appliances purchasing; household energy consumption.