Information-based estimation techniques are becoming more popular in the field of Ecological Inference. Within this branch of estimation techniques, two alternative approaches can be pointed out. The first one is the Generalized Maximum Entropy (GME) approach based on a matrix adjustment problem where the only observable information is given by the margins of the target matrix. An alternative approach is based on a distributionally weighted regression (DWR) equation. These two approaches have been studied so far as completely different streams, even when there are clear connections between them. In this paper we present these connections explicitly. More specifically, we show that under certain conditions the generalized cross-entropy (GCE) solution for a matrix adjustment problem and the GME estimator of a DWR equation differ only in terms of the a priori information considered. Then, we move a step forward and propose a composite estimator that combines the two priors considered in both approaches. Finally, we present a numerical experiment and an empirical application based on Spanish data for the 2010 year.
Keywords: distributional weighted regression; ecological inference; generalized cross entropy; matrix adjustment.