The purpose of this study was to examine how older LGTBQ adults were portrayed in mainstream Canadian newspapers and popular magazines. Our sample included stories that were published in English between July 1, 2016 and June 30, 2017 in three national newspapers, 13 provincial newspapers, one national online news website, and the five most widely-read popular magazines whose readerships included or catered to the mature market. Our content and thematic analyses of our sample of 190 stories resulted in three overarching findings: a) older LGBTQ adults were largely invisible; b) older LGBTQ persons were often depicted as victims of historical and ongoing discrimination and social exclusion; and c) older LGBTQ individuals were frequently portrayed as extraordinary role models and icons who demonstrated resilience and had paved the way for the younger generations. We discuss our findings in light of the extant research and theorizing concerning the role of the media in reflecting, reproducing, and/or challenging dominant social norms and ideologies, including heterosexism, homophobia, and age-based prejudice.
Keywords: Ageism; Heterosexism; Media; Older LGBTQ adults; Queer theory; Representation.
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