This work demonstrates a novel strategy to improve the sensing performance of a prism-coupled surface plasmon resonance system by Gaussian beam shaping and multivariate data analysis. The propagation of the beam along the optical system has been studied using the Gaussian beam approximation to design the incident beam such that the beam waist is aligned precisely and that stability is assured at the metal-dielectric interface. This renders a collimated incident beam, hence least angular dispersion, yielding a stronger and sharper plasmonic resonance. Moreover, we use the multivariate analysis method partial least squares that combines multiple features of the surface plasmon resonance curve and allows for a more precise analysis of the plasmonic response. Compared to univariate analysis, partial least squares improves typical sensing performance parameters remarkably. The combination of both aspects, beam shaping and multivariate analysis, overcomes current limitations of plasmonic detection systems. Thereby, we improve analytical sensitivity by a factor of 16, decrease the prediction error of the concentration of an unknown analyte by a factor of 11, and enhance resolution to the order of 5 × 10-7 RIU in angular interrogation.