The Conceptual Model Map (CMM) presented here is intended to show the connections between different theories and constructs in the field of health and nutrition behavior (including literacy models, the knowledge-attitude(s)-practice(s) survey structure (KAP), behavior change theories, and Maslow's pyramid of needs). The CMM can be used as a map to locate existing and future studies, to show their range of effect as well as their limitations. In this context, the CMM also reveals reasons for the attitude/intention-behavior gap.
Keywords: KAP; Maslow’s pyramid of needs; attitude–behavior gap; behavior change theories; concept map; food literacy; health literacy; intention–behavior gap; knowledge–attitude–practice.