Anti-effeminacy bias follows a specific pattern with men showing stronger anti-effeminacy bias against male targets than women. Previous explanations focused on men's higher tendency to stigmatize feminine men as homosexual and motives to maintain a dominant group status. Here, we suggest that certain expressions of anti-effeminacy bias may rather be a manifestation of men's reputation management motives for coalition formation, and be amplified among high (vs. low) masculine honor-oriented men. In three studies with samples from the United Kingdom and Turkey, we showed that men perceived feminine (vs. masculine) male targets as lower on coalitional value and were more reluctant to befriend them, yet this applied only to high (not low) honor-oriented men. Honor-oriented men's friendship reluctance was mediated by concern with losing reputation by association with targets lacking coalitional value. These findings extend understanding of anti-effeminacy bias by drawing attention to men's reputation concerns for coalitional reasons and individual differences.
Keywords: anti-effeminacy bias; coalitional psychology; friendship; masculine honor; reputation concerns.