The emergence of big data technology continues to innovate and change the world, bringing opportunities and challenges to all walks of life. Against the background of this era, traditional entrepreneurship education requires reform and innovation. This research attempts to explore the ways and practices of applying big data technology to entrepreneurship education so as to improve and perfect traditional entrepreneurship education and achieve its sustainable development. Based on classic theories, such as entrepreneurial theory, strategic management theory, and leadership theory, this paper develops a relatively systematic attribute system of entrepreneurship education under big data technology, comprehensively uses Fuzzy-DEMATEL and ISM methods to explore the relationship between different attributes and their importance, and finally constructs a hierarchical framework for the application of big data technology in entrepreneurship education. The results show that the attributes of entrepreneurship education under big data technology can be divided into four levels, each with different priorities and degrees of importance, and there are complex interactions and constraints among them. This study provides important guidance and suggestions for the development of entrepreneurship education and multiattribute decision-making management under the given resources, which is conducive to the sustainable development of entrepreneurs and new ventures.
Keywords: big data; entrepreneurship education; hierarchical framework; new venture; sustainable development.
Copyright © 2020 Ma, Lang, Liu and Gao.