How to Leverage Social Media in Private Practice

Thuy-Van T Ho; Steven H Dayan

doi:10.1016/j.fsc.2020.07.002

How to Leverage Social Media in Private Practice

Facial Plast Surg Clin North Am. 2020 Nov;28(4):515-522. doi: 10.1016/j.fsc.2020.07.002.

Authors

Thuy-Van T Ho¹, Steven H Dayan²

Affiliations

¹ Rejuvenation Medical Aesthetics, 451 South State Street, Suite C, Newtown, PA 18940, USA. Electronic address: thuyvantinaho@gmail.com.
² Division of Facial Plastic and Reconstructive Surgery, Department of Otolaryngology, Chicago Center for Facial Plastic Surgery, University of Illinois at Chicago, 845 North Michigan Avenue, Suite 923E, Chicago, IL 60611, USA.

PMID: 33010870
DOI: 10.1016/j.fsc.2020.07.002

Abstract

Social media has become a rising popular online medium for facilitating the exchange of information and ideas for the purpose of education and networking, especially in the realm of plastic surgeon. It is important for facial plastic surgeons in private practice to recognize the influence of and engagement in social media, particularly among younger adults given the ongoing movement of cosmetic patients seeking facial rejuvenation treatments at an earlier age. This article discusses the most recent trends in social media and facial plastic surgery as well as the benefits and challenges of social media in private practice.

Keywords: Facebook; Facial plastic surgery; Instagram; Private practice; Snapchat; Social media; Twitter; YouTube.

Publication types

Review

MeSH terms

Humans
Information Seeking Behavior*
Marketing of Health Services / methods
Online Social Networking
Private Practice*
Social Media / standards*
Social Media / trends*
Surgery, Plastic* / education