Metal-ion batteries are key enablers in today's transition from fossil fuels to renewable energy for a better planet with ingeniously designed materials being the technology driver. A central question remains how to wisely manipulate atoms to build attractive structural frameworks of better electrodes and electrolytes for the next generation of batteries. This review explains the underlying chemical principles and discusses progresses made in the rational design of electrodes/solid electrolytes by thoroughly exploiting the interplay between composition, crystal structure and electrochemical properties. We highlight the crucial role of advanced diffraction, imaging and spectroscopic characterization techniques coupled with solid state chemistry approaches for improving functionality of battery materials opening emergent directions for further studies.