Prior studies have investigated the issue of public health and health policy from economic, environmental, and healthcare perspectives. Research on public health from leaders' perspective may also help to advance our knowledge about leaders' perceptions, attitudes, and behavioral intentions toward public health management. Therefore, this study is based on social ideal theory, social cognitive theory, and social trust theory to investigate the influence of leaders' future orientation on public health investment intention with the mediating role of leaders' self-efficacy and the moderating role of perceived social support. Using a structural equation modeling with a sample data of 381 leaders of government agencies in Vietnam, empirical results indicate that leaders' future orientation has a positive influence on public health investment intention. Furthermore, self-efficacy is found to have a positive mediating effect in the relationship between leaders' future orientation and public health investment intention. In addition, perceived social support positively moderates the link between leaders' future orientation and self-efficacy. Perceived social support also moderates the indirect effect of leaders' future orientation on public health investment intention through self-efficacy. On one hand, this study contributes to theoretical research by clarifying the effects of leaders' perceptions, and cognitive and behavioral intentions toward public health investment. Findings of this study may have implications for researchers who may have interest in studying the issue of public health management from leaders' viewpoints. On the other hand, this study contributes to practitioners since understanding how leaders' characteristics affect public health investment will enhance the quality of policy makers' decision-making in improving public health for citizens and society.
Keywords: leaders’ future orientation; perceived social support; public health policy; self-efficacy.