Purpose: The research objective is to assess the corporate planning of future sustainability initiatives in private healthcare organizations.
Design/methodology/approach: Private hospital organizations have been selected using a judgmental sampling. A qualitative case study was followed in this research.
Findings: The findings shed light on corporate planning of future sustainability initiatives in private healthcare organizations.
Research limitations/implications: The diversity of similarities and differences that has been uncovered between private healthcare organizations on corporate planning, reveals the complexity faced in trying to achieve sector-wide and or industry-wide uniformity of sustainability initiatives.
Managerial implications: These findings offer opportunities to examine criteria to examine the corporate planning of future efforts and priorities in private healthcare sectors across countries and continents.
Originality/value: This paper distinguishes between corporate planning approaches in relation to the assessment criteria to examine future sustainability initiatives in private hospitals.
Keywords: Corporate; Healthcare; Hospital; Planning; Private; Sustainability.
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