Research on selfie-related behavior has recently flourished. The present study expands theoretical and empirical work on phenomenon by assessing the psychometric properties of the Selfitis Behavior Scale among an Italian sample and by examining its unexplored mediating role in the relationships between dark triad traits and social media addiction. A total of 490 participants (53.1% females) completed a self-report survey including socio-demographics, the Selfitis Behavior Scale (SBS), the Short Dark Triad Scale (SD3), and the Bergen Social Media Addiction Scale (BSMAS). Results showed the SBS had a five-factor structure with good psychometrics properties in terms of reliability coefficients and measurement invariance across gender. In addition, findings from the path model supported the mediating role of selfitis behavior in the relationships of narcissism and psychopathy with social media addiction. Machiavellianism was found to be unrelated to selfitis behavior and social media addiction. The model shed light into the previous inconsistent findings on the associations between dark triad traits and social media addiction by taking into account the key role of selfitis behavior as an underlying mechanism. The findings may explain individual differences in personality traits associated with co-dependence (i.e., the combination of the dependence on self and others and social media addiction).
Keywords: Machiavellianism; dark personality traits; narcissism; psychopathy; selfitis behavior; social media addiction.