Brittle failure is a fundamental failure pattern in many different materials, from small nanoscale materials with single crystals to the large earth crust. Many efforts have been dedicated to understanding the brittle failure mechanisms of individual brittle and semi-brittle materials. Limited studies have been conducted on the brittle failure of composite materials with interaction and energy feedback between different materials. Here we investigated the brittle failure pattern of coal-rock composite materials under uniaxial compression by laboratory tests and numerical simulations. We used a high-speed camera to capture the failure of coal-rock specimens. For all three tested coal-rock combined specimens, the rock failed with a splitting pattern that resulted from a single tensile fracture that developed sub-parallel to the loading direction. We regarded this brittle failure as a sliding-induced tensile fracture from frictional drag that was caused by unequal lateral deformation of the rock and coal under identical axial loading. The tensile crack propagated stably at ~ 0.05 times the Rayleigh wave speed cR. We observed an unstable failure pattern of the coal samples that was characterized by the ejection of small pieces from the coal specimen surface. This behavior is attributed to the strain energy that is stored in the rock specimen, which releases when the coal fails. The excessive strain energy transitions into dynamic energy during coal failure. Our findings provide insight into the brittle failure mechanisms of composite materials and have significant implications at scales relevant to seismicity, engineering applications and geohazards.