British American Tobacco's 'Glo Sens' promotion with K-pop

Tob Control. 2021 Sep;30(5):594-596. doi: 10.1136/tobaccocontrol-2020-055686. Epub 2020 Aug 7.

Authors

Jeeeun Yi¹, Jinyoung Kim², Sungkyu Lee³

Affiliations

¹ Department of Public Health Sciences, Graduate School of Public Health, Seoul National University, Seoul, Republic of Korea.
² Southern Gyeonggi Regional Smoking Cessation Centre, Hallym University, Anyang, Gyeonggi-do, Republic of Korea.
³ National Tobacco Control Centre, Korea Health Promotion Institute, Seoul, Republic of Korea wwwvince77@gmail.com.

PMID: 32769211
DOI: 10.1136/tobaccocontrol-2020-055686

No abstract available

Keywords: advertising and promotion; harm reduction; non-cigarette tobacco products; surveillance and monitoring; tobacco industry.

MeSH terms

Humans
Marketing
Nicotiana*
Tobacco Industry*
United States