Coinciding with declining rates of marriage and coupled sex in the U.S., some scholars have proposed that the growing availability of "low-cost sexual gratification" or "cheap sex"-sexual activities such as hookups, pornography use, and masturbation that demand little effort or investment-will lead men to find marital commitment less appealing. Using data from two nationally representative surveys of American adults (2012 New Family Structures Study, N = 349; 2014 Relationships in America Survey, N = 1402), the current study tested the thesis that unmarried men's pornography use, masturbation habits, or frequency of recent hookup sex would be associated with a lower likelihood of them finding marriage desirable. This thesis was unsupported. In both surveys, masturbation and hookup sex were not associated with unmarried men wishing to be married, while pornography use was robustly and linearly associated with a higher likelihood of wanting to be married. This association was apparent at both the bivariate level and after taking into account sexual satisfaction, relationship status, beliefs about marriage, and a host of other potential confounds. Findings suggest that, rather than making marriage less desirable, some forms of "low-cost sexual gratification" such as pornography use to predict a comparatively higher desire for marriage. The implications of these findings are considered in light of sex-exchange theories of marital commitment and the large body of previous research connecting pornography use to more liberal, non-monogamous sexual attitudes.
Keywords: Cheap sex; Exchange theory; Gender; Hookup sex; Masturbation; Pornography.