Geodemographies of Breastfeeding Support

J Hum Lact. 2021 May;37(2):301-313. doi: 10.1177/0890334420941416. Epub 2020 Jul 31.

Abstract

Background: Mother-to-mother breastfeeding support organizations provide important information and guidance for helping mothers initiate and maintain breastfeeding, postpartum. However, the availability of this support is limited by a constellation of barriers, including race, culture, socioeconomic status, and geography.

Research aims: To identify the geodemographic composition of communities where breastfeeding support was available from the mother-to-mother support organizations Breastfeeding USA and La Leche League, identify underlying issues of equity, and highlight locations where more support resources may be needed.

Methods: The locations of mother-to-mother support meetings were collected by ZIP code (N = 180) and were combined with a geodemographic database and exploratory spatial data analysis to explore the compositional characteristics of communities served (N = 1,173).

Results: Significant gaps in the geographic distribution of breastfeeding support existed. While many metropolitan areas benefited from numerous mother-to-mother support groups and peer counselors, the geographic footprint of this support favored communities that were white, affluent, and suburban.

Conclusion: Spatial analytics combined with geodemographic analysis provide a unique perspective into the diverse landscape of mother-to-mother breastfeeding support groups at a local level. Our results highlighted inequities in the distribution of support provided and prescriptive guidance regarding where more resources may be needed.

Keywords: access to care; breastfeeding; breastfeeding support; social support.

MeSH terms

  • Breast Feeding*
  • Female
  • Humans
  • Mothers
  • Postnatal Care
  • Pregnancy
  • Self-Help Groups
  • Social Support*