Scientists active in the public sphere recognize the importance of broader communications but sometimes have an incomplete or exaggerated view of the risks to both their public and professional reputations as a function of their advocacy. These risks are connected fundamentally to the degree that the advocacy positions they take are based on values that are shared (or not) with their audiences. An encapsulation of the connections between Risks, Advocacy, and Values in Engagement (RAVE) may help inform choices that public scientists must make.