Elastic sowing dates (ESDs) are correlated with rice grain yield. ESD is the easiest factor for farmers to manipulate in mechanized large-scale farming. In this study, field experiments were conducted over a 2-year period to determine the effects of different sowing dates on growth duration, effective accumulated temperature, and yield attributes in two early- and late-season machine-transplanted rice cultivars. In early rice (ER), a delay in the sowing date led to decreased grain yield and shorter growth duration. In late rice (LR), delayed sowing led to significantly lower grain yield and prolonged growth duration. In LR, significantly positive correlations were detected between effective accumulated temperature in the post-heading stage and both filling ratio and yield. Reproductive redundancy increased markedly in LR, by 7.72% over a 5-day interval. We determined that the ESDs for LR were 10 days later than the control, and that of ER was recommend early sowing rather than late sowing. These findings suggest a new strategy to meet the demands of mechanized large-scale rice farming: the development of thermal sensitive high-yield long-duration ER cultivars and high-yield short-duration LR cultivars.