The purpose of this study was to apply the Kano model and revised importance-performance analysis (RIPA) to explore the teaching quality of physical education programs at Taiwanese universities. Random sampling was used to select universities from the north, south, central, and east areas of Taiwan. The questionnaire developed by the researcher included 20 items within four subscales. A total of 970 students participated in this study. A combination of the Kano model and RIPA was used for analysis. The results indicate that the item "physical education teachers have cordial attitudes toward instructions" fell into the "keep up the good work" designation of RIPA and the fourth quadrant of the Kano model. A patient and cordial attitude towards students can, therefore, be considered an important quality factor for physical education programs. Teacher-student relationships should, therefore, form a priority for physical education teachers looking to increase student satisfaction and optimize their programs.
Keywords: curricula design; physical education programs; revised importance–performance analysis; student satisfaction; teaching quality.