eB4CAST Approach Improves Science Communication With Stakeholders in a College-Based Health Program

Melissa D Olfert; Makenzie L Barr; Rebecca L Hagedorn; Rachel A Wattick; Wenjun Zhou; Tanya M Horacek; Anne E Mathews; Kendra K Kattelmann; Tandalayo Kidd; Adrienne A White; Onikia N Brown; Jesse Stabile Morrell; Lisa Franzen-Castle; Karla P Shelnutt; Carol Byrd-Bredbenner; Terezie Tolar-Peterson; Geoffrey W Greene; Sarah E Colby

doi:10.3389/fpubh.2020.00158

eB4CAST Approach Improves Science Communication With Stakeholders in a College-Based Health Program

Front Public Health. 2020 May 7:8:158. doi: 10.3389/fpubh.2020.00158. eCollection 2020.

Authors

Melissa D Olfert¹, Makenzie L Barr¹, Rebecca L Hagedorn¹, Rachel A Wattick¹, Wenjun Zhou², Tanya M Horacek³, Anne E Mathews⁴, Kendra K Kattelmann⁵, Tandalayo Kidd⁶, Adrienne A White⁷, Onikia N Brown⁸, Jesse Stabile Morrell⁹, Lisa Franzen-Castle¹⁰, Karla P Shelnutt¹¹, Carol Byrd-Bredbenner¹², Terezie Tolar-Peterson¹³, Geoffrey W Greene¹⁴, Sarah E Colby¹⁵

Affiliations

¹ Division of Animal and Nutritional Sciences, West Virginia University, Morgantown, WV, United States.
² Business Analytics and Statistics, University of Tennessee, Knoxville, Knoxville, TN, United States.
³ Department of Public Health, Food Studies, and Nutrition, Syracuse University, Syracuse, NY, United States.
⁴ Food Science and Human Nutrition Department, University of Florida, Gainesville, FL, United States.
⁵ HNS Department, South Dakota State University, Brookings, SD, United States.
⁶ Department of Food, Nutrition, Dietetics and Health, Kansas State University, Manhattan, KS, United States.
⁷ School of Food and Agriculture, University of Maine, Orono, ME, United States.
⁸ Department of Nutrition, Dietetics, and Hospitality Management, Auburn University, Auburn, AL, United States.
⁹ Department of Agriculture, Nutrition, and Food Systems, University of New Hampshire, Durham, NH, United States.
¹⁰ Nutrition and Health Sciences Department, University of Nebraska-Lincoln, Lincoln, NE, United States.
¹¹ Department of Family, Youth and Community Sciences, University of Florida, Gainesville, FL, United States.
¹² Department of Nutritional Sciences, Rutgers University, New Brunswick, NJ, United States.
¹³ Department of Food Science, Nutrition and Health Promotion, Mississippi State University, Starkville, MS, United States.
¹⁴ Department of Nutrition and Food Science, University of Rhode Island, Kingston, RI, United States.
¹⁵ Department of Nutrition, University of Tennessee, Knoxville, Knoxville, TN, United States.

Abstract

Communicating scientific results with community partners is often lacking in intervention programs, thus eB4CAST was developed to facilitate impact sharing. This article investigated using the eB4CAST dissemination tool to communicate impact from a campus-based obesity prevention program. Data from Get Fruved RCT university sites collected at baseline were used to generate eB4CAST reports. Experts (n = 13) and RCT sites (n = 15) were asked to provide feedback on eB4CAST reports based on appeal, understanding, and clarity. On all Likert items, participants rated above 7 on each (out of 10). Positive responses from open-ended questions included eB4CAST reports being clear, visually appealing, and aid in program understanding. Overall, eB4CAST was successful in relaying data and information for the Get Fruved program, thus a means for science communication that could be used in interventions. Utilizing infographics to report data and information is a feasible way to disseminate and communicate in a cost-effective, timely manner.

Keywords: campus; communication; dissemination; feedback; infographic.

Publication types

Research Support, Non-U.S. Gov't
Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

Communication*
Educational Status
Health Promotion
Humans
Universities*

Grants and funding

U54 GM104942/GM/NIGMS NIH HHS/United States