Persuasive Data Videos: Investigating Persuasive Self-Tracking Feedback with Augmented Data Videos

AMIA Annu Symp Proc. 2020 Mar 4:2019:295-304. eCollection 2019.

Abstract

Self-tracking feedback with engaging and persuasive visualizations not only helps convey data but can also affect people's attitudes and behaviors. We investigate persuasive self-tracking feedback by augmenting data videos (DVs)-novel, engaging storytelling media. We introduce a new class of DVs, called Persuasive Data Videos (PDVs), by incorporating four persuasive elements-primary task, dialogue, system credibility, and social supports-drawn from the Persuasive System Design Model. We describe the iterative design of PDVs and a within-subjects preliminary validation to check their persuasive potential. We then assess PDVs' feasibility using the Persuasive Potential Questionnaire in a between-subjects study comparing a PDV against a conventional DV on Amazon Mechanical Turk (N = 252). Our results indicate the feasibility of using PDVs in providing individuals' self-tracking feedback to convey persuasive health messages, based on which we discuss opportunities for designing persuasive behavioral feedback in an engaging way.

MeSH terms

  • Feedback*
  • Health Promotion / methods*
  • Humans
  • Monitoring, Ambulatory*
  • Persuasive Communication*
  • Self-Management*
  • Social Support
  • Surveys and Questionnaires
  • Video Recording*