Background: This study aims to shed light on the mutually beneficial causal relationship between creating shared value (CSV) and corporate social responsibility (CSR) activities and how they affect productive behavior through work engagement. Many preceding studies showed that work engagement and organizational citizenship behaviors (OCB) play a major role in the relationship between CSV and CSR activities and the organization's internal performance. This study classified product behavior into OCB, innovative behavior, and job performance, based on the literature review. Methods: The subjects of this study were companies listed in KOSPI, which is Korea's representative securities market. The companies listed on KOSPI are Korea's leading companies as designated by the Korean government and financial authorities based on industry representation, market representation, and liquidity. Results: This study supported many preceding studies that analyzed the causal relationship between CSV and CSR activities, as well as OCB. In addition, this study has significant implications for businesses since it presents the possibility of studying the relationships between various organizational performance factors such as innovative behavior and job performance. Conclusions: It is expected that this study will help companies find more effective ways to strengthen their competitive advantage from a theoretical and practical perspective.
Keywords: CSR; CSV; OCB; innovative behavior; job performance; productive behavior; work engagement.