The Internet of Things (IoT) has a lot to offer and contribute to the retail industry, from the innovations in retail store experience to the increased efficiency in the store management and supply chain optimization. On its way to real-world applications, Radio Frequency IDentification (RFID) became the main enabler for the final IoT deployment. However, to improve the technology performance even further, it is important to overcome the fundamental limitations of its physical layer and, consequently, to better understand how to use the technology in an optimal way. The analysis provided in this paper employs the simulation/measurement study on RFID technology advancement and the influence of radio propagation in a realistic model of the retail environment. The results are provided for different types of the retail layouts and materials that influence tag responsiveness.
Keywords: Internet of Things; Radio Frequency IDentification (RFID); Software Defined Radio; multipath propagation; passive tag; retail store; tag antenna.