This study aimed to investigate the relationship between the empirical value of Pilates participants and their emotional response and behavioral intention. For this study, 286 participants who participated in Pilates classes in Seoul and Gyeonggi-do in 2019 were selected using the convenience sampling method. For data processing, frequency, exploratory factor, reliability, correlation, and multiple regression analyses were performed using PASW ver. 23.0. The empirical values of the Pilates participants had a significant effect on their emotional response and behavioral intention. The emotional responses of the Pilates participants also had a significant effect on their behavioral intention. In summary, Pilates instructors, therefore, try to help the participants form positive experiences and emotional responses to induce participants' continuous participation.
Keywords: Behavioral intention; Emotional response; Empirical value; Participants; Pilates.
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