The possibility of the electrochemical promotion of different solid-to-solid transformations including the performance of successive cation and anion insertion processes has been tested using malachite green, a triphenylmethane dye, in contact with aqueous NaCl electrolyte. Electrochemical data using the voltammetry of microparticles methodology reveal significant differences with the solution phase electrochemistry of the dye. Voltammetric data, combined with atomic force microscopy, focusing ion beam-field emission scanning electron microscopy, and high-resolution field emission scanning electron microscopy permit characterization of the oxidative dissolution, oxidation with anion insertion, reduction with cation insertion and reduction with anion issue processes, whose thermochemical aspects, involving separate ion and electron transport contributions, are discussed.