The role of the preferential orientation of clay platelets on the properties of a wide range of natural and engineered clay-rich media is well established. However, a reference function for describing the orientation of clay platelets in these different materials is still lacking. Here, we conducted a systematic study on a large panel of laboratory-made samples, including different clay types or preparation methods. By analyzing the orientation distribution functions obtained by X-ray scattering, we identified a unique signature for the preferred orientation of clay platelets and determined an associated reference orientation function using the maximum-entropy method. This new orientation distribution function is validated for a large set of engineered clay materials and for representative natural clay-rich rocks. This reference function has many potential applications where consideration of preferred orientation is required, including better long-term prediction of water and solute transfer or improved designs for new generations of innovative materials.