Various power-constrained contrast enhance-ment (PCCE) techniques have been applied to an organic light emitting diode (OLED) display for reducing the pow-er demands of the display while preserving the image qual-ity. In this paper, we propose a new deep learning-based PCCE scheme that constrains the power consumption of the OLED displays while enhancing the contrast of the displayed image. In the proposed method, the power con-sumption is constrained by simply reducing the brightness a certain ratio, whereas the perceived visual quality is pre-served as much as possible by enhancing the contrast of the image using a convolutional neural network (CNN). Furthermore, our CNN can learn the PCCE technique without a reference image by unsupervised learning. Ex-perimental results show that the proposed method is supe-rior to conventional ones in terms of image quality assess-ment metrics such as a visual saliency-induced index (VSI) and a measure of enhancement (EME).1.