Park Marketing Strategies, Park Conditions, and Park Use: A Longitudinal National Study of Parks

J Phys Act Health. 2019 Dec 1;16(12):1154-1162. doi: 10.1123/jpah.2018-0426. Epub 2019 Oct 24.

Abstract

Background: Parks present opportunities for recreational physical activity and mental relaxation; however, they are underutilized.

Methods: The authors examined how changes in management directly and indirectly impacted park use. Using a national sample of 169 parks sampled from 25 cities, the authors linked park management reported via surveys with systematic direct observation of park use, park-based physical activity, and park conditions observed during the spring/summers of 2014 and 2016. The authors used structural equation modeling to estimate longitudinal pathways from changes in park management and conditions to changes in park use.

Results: Increases in subsidized meal offerings and greater use of marketing to promote park events predicted increased person-hours of total weekly park use. Pathways predicting park use varied across user and activity type.

Conclusion: The authors' findings suggest that changing park management practices combined with park conditions may promote park use.

Keywords: built environment; disparities; park use; physical activity.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Cities
  • Environment Design
  • Exercise / psychology*
  • Female
  • Humans
  • Longitudinal Studies
  • Male
  • Marketing
  • Parks, Recreational / statistics & numerical data*
  • Recreation / psychology*
  • Residence Characteristics / statistics & numerical data
  • Seasons
  • Sedentary Behavior*
  • Surveys and Questionnaires