Coexistence of states is an indispensable feature in the observation of domain walls, interfaces, shock waves or fronts in macroscopic systems. The propagation of these nonlinear waves depends on the relative stability of the connected equilibria. In particular, one expects a stable equilibrium to invade an unstable one, such as occur in combustion, in the spread of permanent contagious diseases, or in the freezing of supercooled water. Here, we show that an unstable state generically can invade a locally stable one in the context of the pattern forming systems. The origin of this phenomenon is related to the lower energy unstable state invading the locally stable but higher energy state. Based on a one-dimensional model we reveal the necessary features to observe this phenomenon. This scenario is fulfilled in the case of a first order spatial instability. A photo-isomerization experiment of a dye-dopant nematic liquid crystal, allow us to observe the front propagation from an unstable state.