We investigate the collective response of an ensemble of bistable oscillators to an external periodic signal, where the coupling strength between oscillators is diverse. We find that there exists an optimal level of coupling diversity, at which the collective response of the system can be largely improved, i.e., resonance induced by coupling diversity. We also observe that the system splits into three oscillation clusters when this resonance happens. We finally propose a reduced model based on the three oscillation clusters, which can well predict the collective response of the system.