We report the synthesis and characterization of P-phenyl modified phosphorus- and nitrogen-containing phosphaquinolinone heterocycles. The change from -OPh to -Ph results in a marked increase in the quantum yield of the scaffold as well as a moderate red-shifting of the emission. While calculations suggest that π to π* transitions are dominant, intramolecular charge transfer (ICT) also contributes in the excited state. Solution- and solid-state studies of the dimerization of this new congener to the P-phenoxy variant are also reported, showing retention of the dimerization behavior in this scaffold.