The dataset for validation of customer inspiration construct in Malaysian context

Arsalan Mujahid Ghouri; Tai Mei Kin; Nek Kamal Bin Yeop Yunus; Pervaiz Akhtar

doi:10.1016/j.dib.2019.104131

The dataset for validation of customer inspiration construct in Malaysian context

Data Brief. 2019 Jun 11:25:104131. doi: 10.1016/j.dib.2019.104131. eCollection 2019 Aug.

Authors

Arsalan Mujahid Ghouri¹, Tai Mei Kin¹, Nek Kamal Bin Yeop Yunus¹, Pervaiz Akhtar²

Affiliations

¹ Universiti Pendidikan Sultan Idris, Malaysia.
² University of Hull, UK.

Abstract

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.