The goal of this work is to provide evidence for the cognitive objectification of sexualized targets via a change blindness paradigm. Since sexual objectification involves a fragmented perception of the target in which individuating features (i.e., the face) have less information potential than sexualized features (i.e., body parts), we hypothesized that changes in faces of sexualized targets would be detected with less accuracy than changes in faces of nonsexualized targets. Conversely, we expected that changes in body parts would be detected with higher accuracy for sexualized than nonsexualized targets. These hypotheses were supported by the results of two studies that employed a change blindness task in which stimuli with changes both to faces and bodies of sexualized and nonsexualized images were presented. Unexpectedly, the hypothesized effects emerged both for female and male targets.
Keywords: Change blindness; Information potential; Objectifying gaze; Sexual objectification.