Despite the scientific consensus, some people still remain skeptical about climate change. In fact, there is a growing partisan divide over the last decade within the United States in the support for climate policies. Given the same climate evidence, why do some people become concerned while others remain unconvinced? Here we propose a motivated attention framework where socio-political motivations shape visual attention to climate evidence, altering perceptions of the evidence and subsequent actions to mitigate climate change. To seek support for this framework, we conducted three experiments. Participants viewed a graph of annual global temperature change while they were eyetracked and estimated the average change. We found that political orientation may bias attention to climate change evidence, altering the perception of the same evidence (Experiment 1). We further examined how attentional biases influence subsequent actions to mitigate climate change. We found that liberals were more likely to sign a climate petition or more willing to donate to an environmental organization than conservatives, and attention guides climate actions in different ways for liberals and conservatives (Experiment 2). To seek causal evidence, we biased attention to different parts of the temperature curve by coloring stronger climate evidence in red or weak climate evidence in red. We found that liberals were more likely to sign the petition or more willing to donate when stronger evidence was in red, but conservatives were less likely to act when stronger evidence was in red (Experiment 3). This suggests that drawing attention to motivationally consistent information increases actions in liberals, but discouraged conservatives. The findings provide initial preliminary evidence for the motivated attention framework, suggesting an attentional divide between liberals and conservatives in the perception of climate evidence. This divide might further reinforce prior beliefs about climate change, creating further polarization. The current study raises a possible attentional mechanism for ideologically motivated reasoning and its impact on basic perceptual processes. It also provides implications for the communication of climate science to different socio-political groups with the goal of mobilizing actions on climate change.
Keywords: behavior change; climate communication; eyetracking; ideology; motivated reasoning.