A central place for meat, but what about pulses? Studying French consumers' representations of main dish structure, using an indirect approach

Abstract

Over time, meat has acquired a central place in French gastronomy. The role played by plant-based proteins, such as pulses, is less clear. In order to better understand it, this study seeks to identify how French non-vegetarian consumers structure their main dish, using an indirect approach. A total of 120 participants had to compose dishes, following six different scenarios, by selecting three images of food items out of the twenty proposed. Results provided information about: (1) the first food product chosen, and (2) how foods from different food-groups were associated. Our results indicated that (1) French non-vegetarian consumers generally constructed their main dishes using animal-based food products first. Some differences were nevertheless identified, in relation to the scenario presented, and the profile of the participants. Results also showed that (2) the food-groups most often associated within a dish were meat, starch, and vegetable. The pulse group, when used, was in general associated with the meat and vegetable food-groups. These findings provide new evidence of the structure of the French main dish. They also highlight possible levers that could be used to promote pulses to French consumers.

Keywords: Evoked context; First food choice; Food associations; Food choice intentions; Indirect measures; Main-dish composition; Plant-based food.