The surface-assisted reaction of rationally designed organic precursors is an emerging approach toward fabricating atomically precise nanostructures. Recently, on-surface decarboxylation has attracted attention due to its volatile by-products, which tend to leave the surface during the reaction means only the desired products are retained on the surface. However, in addition to acting as the reactive site, the carboxylic acid groups play a vital role in the adsorption configuration of small-molecule molecular precursors and therefore in the reaction pathways. Here, scanning tunnelling microscopy (STM), synchrotron radiation photoelectron spectroscopy (SRPES), and near-edge X-ray absorption fine structure (NEXAFS) spectroscopy have been employed to characterize the monodeprotonated, fully deprotonated, and decarboxylated products of isophthalic acid (IPA) on Cu(111). IPA is partially reacted (monodeprotonated) upon adsorption on Cu(111) at room temperature. Angular-dependent X-ray photoelectron spectroscopy reveals that IPA initially anchors to the surface via the carboxylate group. After annealing, the molecule fully deprotonates and reorients so that it anchors to the surface via both carboxylate groups in a bipodal configuration. NEXAFS confirms that the molecule is tilted upon adsorption and after full deprotonation. Following decarboxylation, the flat-lying molecule forms into oligomeric motifs on the surface. This work demonstrates the importance of molecular adsorption geometry for on-surface reactions.