Background: The research aimed to assess, through physiological measurements such as blood pressure and heart rate, whether exposure to art museums and to different art styles (figurative vs. modern art) was able to enhance visitors' well-being in terms of relaxing and stress reduction.
Method: Participants (n = 77) were randomly assigned to one of three conditions, on the basis of the typology of the art style they were exposed to in the museum visit: (1) figurative art, (2) modern art and (3) museum office (as a control condition). Blood pressure and heart rate were measured before and after the visits.
Results: Diastolic values of the participants were quite stable, as expected in people who do not suffer hypertension; we therefore considered only variations in systolic blood pressure. The majority of the participants exposed to figurative art significantly decreased systolic blood pressure compared to those exposed to modern art and museum office. No differences were found in the heart rate before and after the visit for the three groups.
Conclusion: Findings suggest that museum visits can have health benefits, and figurative art may decrease systolic blood pressure.
Keywords: Restorativeness; art museum; blood pressure; figurative and modern art styles; psycho-physiological measures.