The selfish herd hypothesis explains how social prey can assemble cohesive groups for maximising individual fitness. However, previous models often abstracted away the physical manifestation of the focal animals such that the influence of getting stuck in a crowded herd on individual adaptation was less intensively investigated. Here, we propose an evolutionary model to simulate the adaptation of egoistic social prey to predation given that individual mobility is strictly restrained by the presence of other conspecifics. In our simulated evolutionary races, agents were set to either be confined by neighbours or move to empty cells on the lattice, and the behavioural traits of those less exposed were selected and inherited. Our analyses show that under this crowded environment, cohesive and steady herds were consistently replaced by morphing and moving aggregates via the attempt of border agents to share predation risk with the inner members. This kind of collective motion emerges purely from the competition among selfish individuals regardless of any group benefit. Our findings reveal that including the crowding effect with the selfish herd scenario permits additional diversity in the predicted outcomes and imply that a wider set of collective animal behaviours are explainable purely by individual-level selection.