The conjugate image and zero-order beam have considerable influences on the optical reconstructions in computer-generated holographic display systems based on the amplitude spatial light modulators. We propose a generalized single-sideband method for suppressing the unwanted terms in computer-generated holography. Computer-generated holograms (CGHs) are calculated based on frequency filtering of the object wave, which redistributes the diffraction wave in spatial frequency domain for spectrum filtering during optical reconstruction. Numerical simulations and optical experiments demonstrate that the proposed method is generally effective for different kinds of CGH algorithms to reconstruct quality three-dimensional scenes that are free of conjugate image and zero-order beam.