1 School of Food Engineering, Department of Food and Nutrition, University of Campinas, R. Monteiro Lobato, 80 - Cidade Universitária, Campinas, SP 13083-852, Brazil. Electronic address: h209400@g.unicamp.br.
2 Department of Management/MAPP, Aarhus University, Fuglesangs Allé 4, 8210 Aarhus V, Denmark.
3 Marketing and Consumer Behaviour Group, Wageningen University and Research. Hollandseweg 1, 6706, KN, Wageningen, The Netherlands.
4 XOC editorial, Calderón de la Barca 359, Mexico City 11559, Mexico.