Improving luminescence efficiency is of vital importance for applications of rare-earth-doped upconversion materials. Herein, we present highly efficient upconversion nanocrystal, which is brighter than the state-of-the-art Er3+/Yb3+ co-doped core-shell material, through Er3+ heavily doping and 1530 nm excitation. Moreover, upconversion characteristics and mechanisms of Er3+ heavily doped core nanocrystals and their core-shell counterparts are investigated carefully.