In this commentary, we argue that plagiarism is not a new problem in academic publishing and data falsification in recent times has received a great attention globally. Due to lack of literature, the objective of this study is to evaluate data falsification and academic integrity. Accordingly, the study presents the academic misconduct (Falsification/Fabrication of data and Concerns/Issues About Data) case of Professor James E. Hunton, a former top ranked accounting professor from Bentley University. The study shows how research fraud/data falsification activity in the academic world lacks honesty and morality. The study offers some recommendations for the detection of plagiarism and academic misconduct. In the age of the Internet and digital era, Crossref, iThenticate, the Committee on Publication Ethics (COPE) would help to detect plagiarism. However, the question remains on detecting data falsification in the academic world.
Keywords: academic integrity; ethics; higher education; plagiarism.