A series of substituted benzoate-bridged dichromium(ii,ii) complexes [Cr2(RCO2)4(THF)2] ([Cr2]), where RCO2- is substituted benzoate, was synthesized and its structural and magnetic properties were investigated. The orbital energies, as well as magnetic coupling energies, were also investigated using computational approaches. The HOMO/LUMO energy levels of the complexes are strongly dependent on the acidity, i.e., pKa, of the corresponding benzoic acids (RCO2H), revealing a linear trend in the respective groups of non-ortho, mono-ortho, and bi-ortho substituted groups. The CrCr magnetic coupling constant (ES-T) is little affected by pKa; instead, the ES-T is associated with the HOMO/LUMO gap and strongly correlated with the CrCr distance.