Support for research involving children has a complicated history. Pediatricians and families have a unique opportunity to share perspectives about the relevance of pediatric clinical research. A national broadcast film on pediatric clinical research was developed to improve knowledge about and willingness to consider a clinical study. The film was delivered to a public audience employing a pre-post design comparing knowledge about clinical research before and after watching If Not for Me: Children and Clinical Studies. Change was measured by the difference in number of questions answered correctly prior to and after viewing the film. Engagement was measured by survey and a live feedback qualitative component. Adults viewing the program demonstrated a significant (P < .0001) difference in knowledge about pediatric clinical research across all domains. This format appears to be a viable approach for improving public education and as a support tool for pediatricians and pediatric researchers about this topic.
Keywords: children; clinical studies; documentary-style film; mixed-methods; pediatric disease; pediatric research.