Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness

J Commun. 2018 Oct;68(5):994-997. doi: 10.1093/joc/jqy044. Epub 2018 Aug 28.

Author

Joseph N Cappella^{1

2}

Affiliations

¹ Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.
² Abramson Comprehensive Cancer Center, University of Pennsylvania, Philadelphia, PA, USA.

No abstract available

Keywords: Biobehavioral Measurement; Keywords: Message Effectiveness; Validity.

Publication types

Review

Grants and funding

P50 CA179546/CA/NCI NIH HHS/United States