Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care

Affiliations

• ¹ School of Public Health, Faculty of Medicine and Health, University of Sydney, Sydney, New South Wales, Australia.
• ² Institute for Musculoskeletal Health, Sydney, New South Wales, Australia.
• ³ School of Health Sciences & PainAdelaide Consortium, The University of South Australia, Adelaide, South Australia, Australia.
• ⁴ Neuroscience Research Australia, Randwick, New South Wales, Australia.
• ⁵ Health Economics Research Group, Department of Clinical Sciences, Institute of Environment, Health and Societies, Brunel University London, Uxbridge, UK.
• ⁶ Department of Marketing, Griffith Business School, Griffith University, Brisbane, Queensland, Australia.
• ⁷ Department of Physical Therapy, University of Alberta, Edmonton, Alberta, Canada.
• ⁸ Sports Spine Centre, Aspetar Orthopaedic and Sports Medicine Hospital, Doha, Qatar.
• ⁹ School of Allied Health, University of Limerick, Limerick, Ireland.