The oxidation of the C-H and C=C bonds of hydrocarbons with H2O2 catalyzed by non-heme iron complexes with pentadentate ligands is widely accepted as involving a reactive FeIV=O species such as [(N4Py)FeIV=O]2+ formed by homolytic cleavage of the O-O bond of an FeIII-OOH intermediate (where N4Py is 1,1-bis(pyridin-2-yl)-N,N-bis(pyridin-2-ylmethyl)methanamine). We show here that at low H2O2 concentrations the FeIV=O species formed is detectable in methanol. Furthermore, we show that the decomposition of H2O2 to water and O2 is an important competing pathway that limits efficiency in the terminal oxidant and indeed dominates reactivity except where only sub-/near-stoichiometric amounts of H2O2 are present. Although independently prepared [(N4Py)FeIV=O]2+ oxidizes stoichiometric H2O2 rapidly, the rate of formation of FeIV=O from the FeIII-OOH intermediate is too low to account for the rate of H2O2 decomposition observed under catalytic conditions. Indeed, with excess H2O2, disproportionation to O2 and H2O is due to reaction with the FeIII-OOH intermediate and thereby prevents formation of the FeIV=O species. These data rationalize that the activity of these catalysts with respect to hydrocarbon/alkene oxidation is maximized by maintaining sub-/near-stoichiometric steady-state concentrations of H2O2, which ensure that the rate of the H2O2 oxidation by the FeIII-OOH intermediate is less than the rate of the O-O bond homolysis and the subsequent reaction of the FeIV=O species with a substrate.