Raptors are one of the most important causes of fatalities due to their collisions with aircrafts as well as being the main victims of collisions with constructions. They are difficult to deter because they are not influenced by other airspace users or ground predators. Because vision is the primary sensory mode of many diurnal raptors, we evaluated the reactions of captive raptors to a "superstimulus" (a "paradoxical effect whereby animals show greater responsiveness to an exaggerated stimulus than to the natural stimulus") that combined an "eye shape" stimulus (as many species have an aversion for this type of stimulus) and a looming movement (LE). This looming stimulus mimics an impending collision and induces avoidance in a wide range of species. In captivity, raptors showed a clear aversion for this LE stimulus. We then tested it in a real life setting: at an airport where raptors are abundant. This study is the first to show the efficiency of a visual non-invasive repellent system developed on the basis of both captive and field studies. This system deterred birds of prey and corvids through aversion, and did not induce habituation. These findings suggest applications for human security as well as bird conservation, and further research on avian visual perception and sensitivity to signals.