A Partnership in Health-Related Social Media for Young Breast Cancer Survivors

Health Promot Pract. 2020 Mar;21(2):219-227. doi: 10.1177/1524839918797620. Epub 2018 Sep 25.

Abstract

In the United States, about 11% (26,393) of those diagnosed with breast cancer in 2016 will be young or less than 45 years old. Young breast cancer survivors, compared to older cancer survivors, are a disparate group that experience higher incidence of advanced disease, greater mortality, and poorer quality of life, and are often faced with difficulty locating support that meet the unique needs of young women. The Gulf States Young Breast Cancer Survivor Network, composed of three sister networks, formed a partnership aimed at harnessing the power of social media to reach and impact the lives of young women with breast cancer. The collaborative partnership framework and the power of synergy are shown in merging two existing programs and incorporating a third new program.

Keywords: breast cancer; cancer prevention and control; partnerships/coalitions; social marketing/health communication.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Breast Neoplasms*
  • Cancer Survivors*
  • Female
  • Humans
  • Middle Aged
  • Quality of Life
  • Social Media*
  • Social Support
  • Survivors
  • United States