YouTube Videos as a Source of Information on Colorectal Cancer: What Do Our Patients Learn?

J Cancer Educ. 2019 Dec;34(6):1160-1166. doi: 10.1007/s13187-018-1422-9.

Abstract

YouTube is the second most visited website in the world. No studies to date have characterized and evaluated YouTube videos on colorectal cancer (CRC) although these videos could influence patient decision-making, notably regarding screening and prevention. This study aims to report the characteristics and quality of these videos as patient education resources for CRC. YouTube's search engine was queried with different search phrases relating to CRC. The first two pages of each search result were analyzed. Two specialists devised a critical appraisal tool with a list of criteria to assess the videos. Quantitative YouTube parameter analyses and criteria assessment were performed. Inter-rater agreement was assessed between three raters. A total of 46 videos were eligible to be included in the study. The videos were on average 4:51 ± 3:27 min long. The videos had 10 times as many likes as dislikes. Less than half the videos discussed risk factors and protective factors. Only 41% of videos mentioned screening tests and only about a quarter discussed them. Palliative care was only mentioned in 2% of videos. A single video could obtain a perfect score on the critical appraisal tool. Length was the unique parameter associated with a high score on the criteria list. There is thus a need for more authoritative and comprehensive videos easily identifiable by the patients. Video popularity is not associated with comprehensiveness. Currently, YouTube might not be an education resource for CRC suited to every patient.

Keywords: Colon cancer; Informatics; Social media; YouTube; eHealth.

MeSH terms

  • Colorectal Neoplasms / diagnosis*
  • Colorectal Neoplasms / prevention & control*
  • Communication
  • Computer-Assisted Instruction / methods*
  • Consumer Health Information
  • Humans
  • Information Dissemination / methods*
  • Patient Education as Topic / methods*
  • Social Media / standards*
  • Video Recording / methods*